BTS finally reveals the truth behind LOVE MYSELF
BTS go above and beyond as they reveal the true meaning behind their#BTSLoveMyself teasers. LOVE MYSELF is a collaborative campaign between BTS and UNICEF. As stated on the official website, the collaboration aims ‘to stage campaigns against violence toward children and teenagers around the world, with the hope of making the world a better place through music.’
BTS LOVE MYSELF official website
Through this campaign, BTS and UNICEF hope to use music as a gateway to protect children and teenagers and their dreams. To ultimately bring about a positive change that’ll extend beyond their two-year contract. The boys voiced at their recent press conference their personal ambition of using their music to make a change. It’s the topics that BTS touch on in their music, that makes them so relevant for this project.
BTS LOVE MYSELF campaign video
BTS and BigHit have already donated 500 million won to the campaign. In addition to that, BTS also aims to donate in three other ways over the next two years:
- 3% sale from the ‘Love Yourself‘ physical album sales
- 100% of sales from the LOVE MYSELF official goods
- Donations taken at the UNICEF donation desk
You can get involved in this amazing cause right here.
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Written by Jessica
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