It has been quite awhile since fans heard anything new from C-Clown. This is considered a dangerous move with rookie groups in the highly competitive idol-scene. Concepts and looks have to be fresh and mistakes are not highly accepted especially with idol groups constantly and always debuting. The first year is a critical year, some groups do not make it while others keep fighting to become the best.
At the moment C-Clown re-doing a series of promotional activities for their comeback single “Justice”, which is produced by Shinsadong Tiger. Their new concept is a complete 360 change from their concept when they debuted in 2012. This surely a critical time for the group while many fans happily and willfully accept their new concept, there was still a handful of fans who were a bit critical of the group’s new look, and the fact that they waited quite awhile for the group to make their return to the music scene.
While many criticize this career mood on their part, the members of the boy group thought the exact opposite. They expressed their thoughts on the subject, they knew it was risky but took it and ran with it. They saw it as a time to reflect and shape themselves as artist. This gave them a wider range to emphasize their need to “re-invent” themselves, a survival tactic they decided was best if they wanted to make it in the industry long enough to see success as their predecessors did such as BIGBANG, Super Junior, 2PM, and many more did. That without team work their group would cease to exist.
They also said it is quite evident that fan numbers are dwindling if they were to be compared to groups that debuted along side them such as VIXX and EXO. Like the burden to constantly stay fresh, the group is accepting it and see it as an opportunity to help them take their place on the stage and on the charts and possibly a larger fan base. Even though their comeback has not been widely accepted so they plan to steal hearts with their new look and a change in genre with a more charismatic, hip-hop and electronic theme to appear to a wider audience. They will have a new take on heartbreak and love.
So Kmusic readers and K-Pop experts, regardless of C-Clown being a rookie group and their 10 month hiatus. Do you think they made a wise decision to create such a survival tactic?
Article by: Izzy
Edited by: Karolina
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