Unfortunately, the rising K-Pop group, Crayon Pop, has once again faced difficulties because their agency, Chrome Entertainment, asked fans to stop giving presents and to give money instead what put the group under a negative light.
The agency wrote on Crayon Pop’s official fan cafe, “As much as your love for Crayon Pop is growing, the members are receiving many gifts,” and “We are genuinely thankful but since Crayon Pop’s fans are increasing very quickly, we cannot keep up with all the gifts so we are posting this announcement.”
Later in the announcement, Chrome Entertainment stated that Crayon Pop will not be accepting any more gifts given them physically or by the mail. Instead, they asked Crayon Pop’s fans to send money in a special gift account, which will be used to make a donation to charity. The announcement read that the amount of the donation will be posted for everyone to see and that the money and gifts spent on Crayon Pop would find better use in helping out those who are in need.
Despite the fact that the money would be spent on the charity, many fans were displeased at the fact that the agency requested them to send money.
On the next day, Chrome Entertainment issued an official apology for their previous announcement, saying, “The previous announcement that was posted did not intend to cause worry so we apologize. We will come up with a better way to express what we meant and post it later on.”
The agency’s CEO, Hwang Hyun Chang stated himself, “We know that the gifts that the fans have sent show their love and devotion toward Crayon Pop. The many gifts from the fans are hanging on our walls and are displayed in our building.”
He continued, “However, the reason for not accepting any more gifts is because people started to give expensive, designer brand gifts to the members, which made them feel burdened. Of course, they were grateful but they also felt bad. Expensive gifts are burdensome for both the person giving and the person receiving the gift. These kinds of gifts may also cause other fans who are not as financially able or young student fans to feel out of place. Also, when the Crayon Pop members use or wear those gifts, it might raise up more issues.”
“The standard of an ‘expensive’ gift may differ with each person so we cannot pinpoint an exact amount and we cannot decide on an exact standard on which gifts can be accepted and which cannot. We also cannot ignore the devotion of the fans either so we needed a method that was fair.”
He added, “We decided the method that would please everyone would be donations but the way we decided to do it and the words that we used were not thought out properly or well enough so we apologize.”
CEO Hwang also asked fans to understand as the company is still in the process of developing. He also added that they will continue to uphold the no-gifts policy and that they will come up with better ideas for this matter.
He concluded his message saying, “I really hope you understand that we feel it’s better to share the love and devotion you give to Crayon Pop with others who are in need. That will be a more precious and valuable gift to Crayon Pop and the members are happy and grateful enough by just receiving your love. I apologize once again for causing worry through our poor choice of words and expression and please continue to love Crayon Pop.”
Do you think it was a good idea?
Article by: Karolina
Edited by: Alona
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