CJ E&M seems to be having a really busy year and it just started. Teaming up with Mnet for ‘Produce 101’, announcing a new deal with AOMG, and now CJ E&M Business Unit has released information for a new project called ‘Boys 24’.
This new endeavour will take select 24 male idol hopefuls through an audition process and then train them for an entire year in preparation to take the stage every day, much like Broadway has daily shows in New York City. CJ E&M explained that the project′s year-long K-Pop performance format will help attract a new type of Hallyu wave.
Through a possible televised program, CJ E&M will show the audition process, the training, and performance preparation for the new group. ‘Boys 24’ will not be debuting an idol group, but is going to be created to show the world a new type of music wave.
Integrating aspects of K-Pop, musicals and acrobatics, ‘Boys 24’ will perform in Myeongdong at the Mesa Building Popcorn Hall starting in August. The twenty four members will present new performances every week, and the top members will have the opportunity to debut thereafter.
CJ E&M Music Business Unit′s Ahn SukJoon said, “′Boys 24′ isn′t just a male idol group, we are building a new business model that brings entertainment and the tourism industry together by producing content that integrates K-Pop and performances. We will do our best to establish CJ E&M′s 25 billion won grand-scale project ′Boys 24′ as a new kind of hallyu content that leads our country′s culture industry.“
Liveworks Company will be in charge of the management and other notable roles for the guys. Shinhwa’s Shin HyeSung and Lee MinWoo are known to be with the agency for their solo projects and Liveworks also takes care of all of Shinhwa’s concerts and album work.
Growing up in the theatre and entertainment world, I am highly interested to see where this goes, especially if it isn’t going to be your typical idol group. I really do hope it is televised some way and look forward to hearing more about the development of this project. What do you think of CJ E&M’s newest announcement? We want to know your thoughts!
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Edited by: Morgan Oswald
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