Fresh off the release of their mega-hit, “Touch My Body“, SISTAR is at it again with “I Swear“!
The song is on their surprise special album, “Sweet & Sour” and proves yet again that SISTAR knows how to do fun and sexy without becoming trashy. Despite early comparisons in sound and video style to 2NE1‘s hit of last summer, “Do You Love Me?” one minute of this song proves that it is its own concept and a very successful one at that.
The song is fresh and fun, perfect for dancing whether it is in the club, in your kitchen or on the beach. There is something so cheerful, happy and full of joy about this song. Truthfully, I find all of SISTAR’s songs to be full of joy. There is a quality in their voices that tells you that they are happy to be doing their job that can not be faked and can not be taught.
This video is also perfect. It invites us along with the ladies as they go on what looks to be the best vacation ever. We follow them as the grocery shop and hang out, even wait for their laundry at the laundromat. And I feel compelled to point out that of all the girl groups this summer to try, only SISTAR seems to know how to actually wash a car.
How much fun is that song and video? SISTAR has created a song and video that meshes perfectly with their image, allowing them to be cute and fun and sexy but never forcing them too far in to any of those categories. After the over-sexualized videos we’ve seen this year, SISTAR remains a breath of fresh air.
What did you think? Did you love this song and video as much as we did? Everyone here at Officially KMusic has been raving about this song and video since it was released. Let us know your thoughts in the comments!
Source: StarshipTV YouTube
Edited by: KareBare
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