Five days after the drop of their digital single “Wiggle Wiggle“, Hello Venus releases the full version of their music video, containing dance moves, velour basketball uniforms, voyeuristic body parts shots, face close ups and not much else. While I was excited for the music video because of the dance music video, which was sexy while having strong, sharp dance moves, I was worried because the teaser video was essentially Hello Venus’ butt. There is no need to link you to the teaser video because instead of the teaser being extra shots or splices from different parts of the music video, it is literally the first 21 seconds of the MV, which you can see below:
Where to begin? First let me say that the following is not me ragging on the ladies of Hello Venus themselves, but rather the route that their entertainment company took with this music video. I’m just disappointed that the company has very talented artists that they’re working with, and they chose to go with titillation instead of putting effort into making a quality music video. Not every music video has to have a plot to be good, but in lieu of plot they have to have good art direction and a theme that connects the visuals to what you’re hearing in the song. Unfortunately, instead of the video elevating the song from a simple club style dance track, it degraded it and showed exactly how the theme is desperately basic. A good portion of the video post the 21 second mark is shots of the girls dancing with different angles and effects used, with the calf height camera, grey scale shots and the view through the chain link being the most effective at getting the viewer to feel like they are participating in something that is not mutually shared, as if they were sneaking a peek at these idols instead of being invited in to watch. This is punctuated by a common shot in K-Pop, where they cut the heads of the idols out of the frame and only show some sort of body part, sometimes the whole body minus the head.
And save those body parts shots and the usual close ups on the idols faces, the music video is essentially the same as the dance video, shot from different angles using different effects. The music video didn’t even get to capture the personality of the idols, the idols facial expressions were never the focal point of the dance scenes nor are they easily seen when there is a large spot light positioned behind the head of the singer, bringing their face out of focus. The closest idol to reach a connection to the viewer is Lime, who gets extended screen time during her rap sequence that she uses to smirk and be generally sassy. The other ladies are limited to however many seconds of close up screenshot time they are given to make an impression on the viewer. All in all, it doesn’t give the viewer anything more than what the dance video gave them, save more shots of Hello Venus‘ torsos and several seconds per member of their face.
I don’t anticipate this music video making any more waves in the K-Pop sphere than what publicity it received during the teaser portion. I just know one thing, the song is stuck in my head and I will be using the dance video, not the music video, to listen to it.
Source: 벅스 – Bugs
Edited by: LeighDarling
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