Idol unit groups are becoming the trend in the music market.
Female unit groups are increasing at the moment. SISTAR19, who has recently released their song “Gone Not Around Any Longer“, is a sub-unit of SISTAR and consists of Hyorin and Bora. 4minute‘s duo, 2YOON, was also revealed this year.
Male unit groups are also increasing their numbers. Super Junior also unit groups such as Super Junior M and Super Junior K.R.Y. INFINITE H, recently released their first album with members Dongwoo and Hoya. INFINITE H is a subgroup from INFINITE.
“A unit has less pressure on them to succeed than the entire group,” said a representative from an entertainment agency. “Also, they can expand their boundaries with more experimental music. Unit groups can lessen the image consumption of their group while, at the same time, reducing the stressed placed by an extended leave from the music scene by the entire group.”
Unit groups also allow lesser-known members in a group to shine.
Article by: Dian & Alona
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