The 2014 “Korea Brand & Entertainment Expo” happened in Sao Paulo at the Golden Hall of World Trade Center from August 13th to 15th. Our Officially Kmusic staff was fortunate enough to be able to attend the event and now we will share with you, our readers, everything that happened there!
The first day of the event was the busiest one due to it’s numerous attractions, which included three showcases and an opening ceremony.
Once we arrived at WTC, we gathered up with the staff from a Brazilian TV channel called Play TV and the presenter of the TV show “Ichiban“, Frana Ayumi, in order to have a shared interview with VIXX. The boys were very nervous as it was their first time in Brazil and they were the ambassadors for such a big event, but they happily answered Frana’s questions.
The four members in attendance, Hongbin and Ken were unfortunately not able to attend the event, expressed their gratitude for having such an opportunity and also answered some personal questions.
They revealed which artists they would like to collaborate with such as Taeyang and Ludacris and Ravi even conffirmed that his ideal type is still CL from 2NE1.
If you are from or in Brazil, you can check out the full interview on Play TV on August 24th.
After the interview, we went to the area reserved for the press and waited for the opening ceremony.
The ceremony began with a presentation of “Korean Traditional Fusion Music“, which touched the audience’s hearts with their vocal and playing abilities. Some of the members were really young, which totally surprised everyone.
After the presentation, the organizers and collaborators that made KBEE possible gave inspiring speeches about how wonderful it was to be able to hold such an event and how close South Korea and Brazil were getting recently.
VIXX were called to the stage, where they were praised as ambassadors and posed for many photos with the organizers.
Then, we were able to watch an amazing performance by Superstar K2 artist Kim Bo Kyung, who overcame the croud’s expectation with her powerful voice and sweet personality. The singer was very happy for being so welcome by the fans and she even came down from the stage in order to get closer to them.
The next performance was from the B-Pop group Champs, which have been receiving more and more attention internationally every day. The boys gave an excellent performance with lots of cheer from the audience and they even performed some new songs!
At last, we watched the much awaited VIXX performance. With two dancers to replace Hongbin and Ken, they were able to give their fans even more than what they wanted and everyone was able to enjoy one of the best showcases of their lives.
On Thursday, VIXX held a fanmeeting with fifty lucky fans and then hosted a charity auction that sold items from NU’EST, Se Yun Jin, T-ara, Shin Seung Rok, Crayon Pop, Block B, Ailee, M.I.B, B.A.P and VIXX.
During the three days of the event, the visitors were able to eat free Korean food and meet with exhibitors from lots of Korean stores, which was an unique opportunity. Many bought Korean cosmetics and clothes that they would normally only have a chance to buy in Korea.
The Brazilian website Sarangingayo held lots of lucky draws and the new Brazilian version of KWAVE Magazine began to sell its first edition. NAVER also gave away printed copies of many webtoons such as “Lessa” and “Dr. Frost“.
The event was a wonderful success and we hope that it continues to be in its future editions.
Edited by: Angelspatience
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