After the pre-release of their track “Don’t Want to be an Idol”, a series of haunting teasers, and even switching to a new set of jacket photos, Vixx had finally unveiled their third single “On and On” with the release of the music video.
Since the teasers all showcased the boys dressed as vampires/demonic looking beings, the opening music piece was no surprise. As “Phantom of the Opera” played out, listeners are greeted with Ravi’s intro narration. The music then quickly changed into a Dance Pop arrangement as the track’s tempo doubled its pace. Despite the apparent contrast in music and beat, everything about the song had a similar feel to NSync’s music, particularly “Dirty Pop”. In any case, it captured the sense of that 90’s American Pop era. Therefore, although this song is not amazing or terrific, it is a very, very catchy song. It gets into your head and will not leave. The chorus and the refrain, “I need therapy. Lalalala therapy~” right before the rap break and at the end of the track is extremely addicting. That is what makes the song an obvious favorite.
The song basically depicts a game of cat and mouse where the girl is the mouse, the object of desire. She plays hard to get, toys with her pursuer, and makes him fall totally head over heels for her to the point where he is willing to get hurt again and again just as long as he is paid attention to.
Now as much as I like the song, I’d have to say that the music video sucked. It was weird and does not make any sense what so ever. There was nothing to dissect, just a lot of random things thrown together. What I got from the music video is that Vixx are a bunch of space exploring laboratory vampire specimens who were sent to the moon during some part of the post WWII/Cold War era so that they can dance about in order to save an imprisoned Goddess/Angel woman. Yes, quite a mouthful of a sentence to read but that’s exactly what this music video is composed of. I’m pretty confused. If this counts as anything, I found the music video ridiculously amusing for its lack of logic. Not only is the music video nonsense, it was also poorly made and seemed low budget. Even so, fans still disbelievingly applaud about how wonderful the mv was. Then again most compliments actually went towards how sexy and good looking the members were in the mv so I guess they indirectly agree with me. The only thing that was filmed well was the choreography; now that was amazing.
However, since “On and On” was an attention grabber and holder, it made up for the mv. Hopefully next time the boys will be blessed with a better music video crew and concept.
Review By: Samantha Her
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