Nasty Nasty has been stirring up some controversy for the last weeks with the promotional photos and teasers for the sub-unit’s debut song “Knock” and now that the video has been released, the fans get to see if the fact matches the promotional editing. In case you missed it, we talked about this group’s formation by their parent label Star Empire and the inclusion of Kevin of ZE:A, Kyeong Ri from 9 Muses and So Jin an unassigned rookie as well as shared the teaser images and one of their video clips.
Fans were excited by the members of the group as well as the concept that was shown, making this video one of the most anticipated this week, at least by the staff here at Officially KMusic. Before we get in to talking about it, make sure you’ve seen it!
To lead off, this is a good sounding song. I really like this song. The members’ voices go very well together and there’s a lot in the song to love. I’ve added this song to my regular rotation.
Now for the uncomfortable truth: this video is not nasty. Nor is it any word that is similar to nasty including the following: raunchy, sexy, dirty, smutty, bawdy or lascivious. We speculated that the video would earn a 19+ rating based on the first video teaser but man, were we wrong. It seems that we were shown all of the “nasty”-ness in that teaser. Take that short section out and you have a very mundane video about a man (obviously not a smart one), cheating on one beautiful girl with another beautiful girl. We’ve seen this before and we’ll certainly see it again. There is very little that could qualify as edgy unless you really reach and want to say that it’s risque to show cheating. I won’t make that reach since I can think of a dozen or more recent videos where one person is cheating on another. The first one to come to mind is an amazing song with an even more impressive and unexpected video HA:TFELT‘s “Ain’t Nobody“. Cheating makes you a terrible person, but it does not make you nasty.
I am actually not mad that the video doesn’t live up to its hype. There’s an awkward trend of super sexy concepts that was starting to get uncomfortable to watch. My issue is that this was hyped as one thing when it clearly never was going to be that. Not only does it set up expectations for the viewer, it puts the artist in a potentially uncomfortable position. Their livelihood is dependent on their image and given that not only do people not understand that the artists are rarely in control of their own images (or their own names) slut-shaming is a very real internet thing. It won’t take long before the girls involved in these too sexy promotions, regardless of the follow-through in to the actual content, start to be punished by the “fans”.
Do you agree with me? What are your thoughts on this song and video? Let us know in the comments!
Source: 1theK YouTube
Edited by: Karolina Goebel
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