SM Entertainment will launch a pop-up store this week, the agency stated on Wednesday.
Through a press release it was revealed that SM Entertainment, the home of TVXQ, Girls’ Generation, SHINee, Super Junior and EXO, will launch the store at the Lotte Department Store’s Young Plaza located in Myeongdong -one of Seoul’s largest shopping districts.
The store will be filled with 65 types of SM artist-related items and 700 MD goods, the agency added in. Due to the great success of EXO’s first studio album “XOXO(Kiss&Hug)”, the store will provide products featuring them as well, including daily supplies, stationary, clothes and closed pictorials.
In the past, SM launched a SMTOWN pop-up store on January 2nd until 13th. This year’s pop-up store will be open from June 28th.
Article by: Miyabi
Edited by: Mariam
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