On March 7th, YG Entertainment announced that they are to build a “YG Land” in the United States, as a foundation for entering the North American market.
YG will be working with M+D Properties as a partner to build a large multicultural complex.
The complex, called “The Source“, is to open in Orange County in 2015. YG will be working very hard to promote their global artists such as PSY, 2NE1 and BIGBANG to penetrate the market.
In order to avoid the limitations “reached by other entertainment agencies entering the North American market“, YG will incorporate full-scale contents such as training rooms and recording studios. It is designed to be an “All-In-One” building that enables all from production, concerts, promotions with regards to various businesses and much more.
YG is also planning to utilize LED, electronic board and billboards within “The Source” to advertise and promote their contents.
Recently, YG held a mutual agreement ceremony to officialize the partnership with D+M and made sure that the two companies can work together effectively to bring forth the highest capacity.
Article by: Nikki
Edited by: Karolina
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