In February last year, Gucci launched its official global campaign “Chime for Chain”. Veteran actress Lee Young Ae has been appointed its Asia ambassador.
The campaign’s main aim is to raise awareness of issues involving women’s health, justice and education around the world. Since its beginning, the campaign has funded around 300 different projects in over 80 countries around the world.
Gucci’s spokeperson announced, “We are happy to announce that actress Lee Young Ae will be joining our campaign. We believe that Lee can encourage many people to take part in our global projects.”
The actress will join existing ambassadors, including such big names as Beyonce, Salma Hayek, Julia Roberts and Frida Giannini.
Lee Young Ae commented, “As a mother of a young daughter, I am honored to take part in a worldwide campaign to empower girls and women. I will do my best to inspire fellow Asians to support the CFC project.”
Article by: Karolina
Edited by: Michelle Mullins