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Asia’s Top Digital Voices Announced For The Legendex 100!

Asia’s Top Digital Voices Announced For The Legendex 100!
Sarah Smith
March 25, 2017
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The results are in, and the top digital voices of Asia have been announced! #legend, one of Asia’s leading luxury fashion magazine, has unveiled The Legendex 100, a list of 100 of Asia’s top digital voices and influencers. The publication worked with analytics company Lamplight to develop the list, using cutting-edge data and technology to help find and rank key influencers driving trends in fashion, beauty and lifestyle across the region.
The Legendex 100 is comprised of individuals who influence fashion, beauty and lifestyle. It is not a listing of celebrities with large Instagram followings, but individuals who have built their influence primarily through online channels rather than traditional media and entertainment.

Using data collected from October 1 to January 13 the results were based on Instagram posts made only during that period. The #legendex list did not simply account for the number of followers or likes, but placed the emphasis on engagement; or how interested the influencer’s fan base is in interacting, commenting or sharing influencer content. The level of interaction was measured in terms of engagement with Asian followers. Well-known influencers like @songofstyle’s Aimee Song and beauty star @ponysmakeup along with up and comers like illustrator Mamo from @mamolism, and surprise figures like @ac_kaf’s Adrian Cheng (who is more well-known for Chow Tai Fook and K11) made the cut.

Aimee Song’s blog, launched in 2008, receives more than 2 million page views a month and she has 2.2 million followers on Instagram. She blogs about lifestyle, fashion, travel, and runs jewellery and apparel brands.

The list is an ongoing exercise in management, tantamount to monitoring the stock market. #legend intends to update the rankings of The Legendex 100 on a quarterly basis. Please be sure to visit their website to keep up with the latest developments. They also invite you to monitor the movements of both the stock market and social media market through their digital platform here.
 
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Source: #legend
Writer: #legend
Editor: Sarah Smith
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Featured
March 25, 2017
Sarah Smith

Sarah is a college senior with big dreams. When she is not writing fanficiton or articles for Officially KMUSIC, she is playing guitar and singing. Completing a degree in Political Science, and a minor in Telecommunications, Sarah has dreams of pursuing a law degree in music business and copyright law. Her favorite groups are SHINee, Seventeen, and Epik High.

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