JYP Entertainment girl group ITZY have made their bold return with the MV of their newest title track, ‘Mafia In The Morning’. This comes simultaneously with their 4th mini album, ‘Guess Who?’. Check out the music video down below!
Lyrically, the track talks about the girls being the mafia, stealing the hearts of their lover whenever they decide to; that even eye contact won’t waver their decision. The strong hip hop beat marks a departure and progression to the group’s sound with charismatic static rapping introducing us to the changed and bossy vibes the members use with their vocal and rap tones.
Watching the MV, it opens with a gunshot facing a high-end fashion store. With the shooter’s aim searching for the members, they disappear in a puff of smoke before collectively showing up. With a variety of sets such a darkly lit bookstore and the street area in front of the shop, the septet dominate and captivate with their stage presence with sharp choreographed moves. Outfit wise, the primary group attires include a white bedazzled look fit for awards season, but contrasting that there are a set of black outfits with a mixture of textures and cutouts. The outstanding outfits are further elevated as the group concludes the MV by performing in front of a tower-high flames set alight, demonstrating their intense prowess.
The EP that is associated with this track has beaten the group’s personal records, selling over 260,000 copies in pre-orders alone. Only time will tell how well the 6-tracked release will do but early signs definitely show the group’s astronomically growing fanbase.
ITZY’s 4th mini album, ‘Guess Who?’ featuring the title track, Mafia In The Morning’ is available now.
How do you feel about the girl group’s comeback MV and track? Let us know in the comments below!
Keep following Officially KMUSIC for the latest news!
Written by Derek
Edited by Terry