100% has finally released their music video for “Want U Back.”
If you haven’t seen it yet, watch it here:
To be honest, I found nothing special about the song. I have explored a lot of new songs this year, and there seems to be a theme, a theme that 100% has followed. Upbeat, dance track with dub-step and auto-tune. I just want to say, not every song put out needs dub-step or auto-tune. Both elements made the song quite bland for me.
Sure, the repetitive, “Want U Back, Want U Back” is catchy, but the rest of the song is pretty forgettable. Now, the choreography on the other hand, was fantastic. The dance is sharp in the beginning, and near 2:20, they start pulling at their shirts, which is reminiscent of another boy band’s choreography. Can you say, U-KISS, anyone? That’s my favorite move. And that move where they arch their backs as they shuffle their feet, is just great. I don’t have the coordination for such gymnastics, but they pull it off wonderfully.
The music video itself was a bit confusing. The plot: confusing. The dance sequences: awesome, yet disjointed from the rest of the video. In most videos, the dance takes place in one of the rooms, making me, anyway, feel that the dance and the plot are connected. I saw a spy-like video in and outside an apartment, with very sexy choreography in several different rooms. No correlation between the two really.
The plot, it seemed to me, was about a couple. The girl was either on the down low (a spy) or she’s a fart-sucking cheater. The guy just seemed moody. The other members made their way into an office building, while she handed off a film canister to the guy standing outside like a creeper.
After that, a rather long dance sequence ensues. Not that I’m complaining…what happened to their shirts? WHAT IS THIS SORCERY? Disappearing with the flashing of the lights, very clever. Very nice camera work.
Back to the plot. The man rushes into their room, and shoves her on the bed. I’m thinking, “Oh, sexy time?” But then she pulls out a gun, so I’m like, “I guess not.” Wrong! Sexy time. Awkward sexy time. “Hey, I’m going to kill you, but let’s make a love baby first.” Awkward. Because nothing is more of a turn on than almost being killed.
After the music video ends, we figure out what’s in that canister that the guy in the alley is holding. Negatives. Wow, she went old school with it. I didn’t know that those cameras were still popular. And then he walks away.
Overall, I found this video confusing, and somewhat sexy. Check it out!
Article by: KareBare
Edited by: Alona