Today, EXO released their comeback music video for “Growl!”
Watch the Korean version here:
And the Chinese version here:
the first thought to come to my mind was, “Dear God, EXO are now homeless schoolboys, squatting in an abandoned warehouse! Some are even missing their sleeves.”
First thought on the music, however, is it has a jazzy Hip-Hop feel, and they pulled it off splendidly. I think they got the idea from “Wolf” to just use the Korean word for “Growl” instead of the English and it makes the song have more of a powerful and memorable chorus.
The reason I think it is a clean transition from “Wolf” is because it is already hard enough to get non-Kpoppers to listen to K-Pop in the first place and it is hard to take you seriously if you screaming “oolf” when native speakers of English know it as “Wolf.” I realize they might have done that so the Korean audience could sing along better since ‘wo’ isn’t a very common sound in Korean, but it makes many of the international friends chuckle to hear it mispronounced in the song.
As for the rest of the song, I personally did not like the first rap solo that came on the track because it seemed to be a bit jarring and didn’t fit as well with the rest of the song. Second rap, however, slid into the song seamlessly rather than pushing its way in like the first one had done.
The dancing, as always, was phenomenal. I expected nothing less from EXO. My favorite part was when they were swinging their arms in the air and skipping during the chorus as they sang, “Na eureureong eureureong eureureong dae.” It kind of reminded me of a horse trot dance as if they were jockeys of some sort. I also loved the Michael Jackson-esque feel of the choreography as a whole. Nothing was awkward or off-putting.
Overall, a nice video worth watching over and over! Be sure to check out those amazing camera transitions too!
Stay tuned with Officially Kmusic for even more of the latest news in K-Pop music!
Source: SMTOWN YouTube
Article by: KareBare
Edited by: Alona