Rookie girl group, Purplay, has received a lot of attention even before their debut, because of the video teaser that contained a choreography that, according to international fans, was copy of I.aM.Me‘s.
Purplai Ent. has released an official statement regarding this plagiarism issue, admitting that they indeed used I.aM.mE‘s choreography, but the case has been already settled and the agency received permission to use the choreography.
The company stated: ‘After suspicions of choreography plagiarism was raised over in the U.S., we were surprised as well. It is true that the choreography revealed in the video teaser was borrowed from ‘I.aM.mE’, a famous dance crew from the U.S.’
‘Before this issue became big, we settled with ‘I.aM.mE’, and before the full music video was revealed, we obtained permission for the said choreography.’
They concluded: ‘The ‘cobra dance’ is already famous among dancers as a dance that requires a high level of skill. The choreography was used as we believed that Purplay, as a group who doesn’t fall behind any other group in Korea in terms of dancing, would be able to pull it off, and it also includes our respect for ‘I.aM.mE’… We are sorry to the fans of ‘I.aM.mE’ that we were not active in communicating with those in the U.S. and provoked confusion.’
Purplai Entertainment has already added the name of ‘I.aM.Me’ in the music video description.
Article by: Karolina
Edited by: Jenny