As you may or may not be aware, SHINee had recently ended their contract with the cosmetic brand, Etude House, therefore no longer being their official endorsers. This came as a shock to many fans, as the boys had been the face of Etude since 2011. But not to worry, if you enjoyed SHINee’s CFs and were hoping to see them do more in the future, you’re in luck! It was announced on December 5th that the boys would now be the official representatives of The Saem, another cosmetic brand, and will be their exclusive models.
A representative for The Saem explained the reason why SHINee was chosen to be the new face of their brand, stating, “SHINee is a Hallyu idol group that is earning popularity not only in Asia and Europe, but all around the world. We came to the decision that they will be able to communicate to consumers worldwide.” As many Shawols already know, SHINee has always been on the cutting edge of fashion, so they are a smart choice for the company. Also taking into consideration their poise and experience, I’m certain that The Saem is delighted to have them on board.
SHINee has already filmed their first commercial shoot, and a making-of video will be released on The Saem’s official YouTube channel soon. Many other K-pop stars have been the face of the brand in the past, most notably BigBang’s G-Dragon. SHINee is very excited for their chance to represent this famous company, and has thus far shown a lot of enthusiasm for the products they will be showcasing.
Are you excited to see SHINee become the new face of The Saem? I myself am anxious to see what their new CFs will look like, as the Etude ones were at times a bit too cutesy for my taste. Perhaps we’ll see a different side of the group this time around.
Stay tuned to Officially KMusic for more details on this new endorsement, and for all other updates on your favorite Korean artists!
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