SM Entertainment launches new Corporate Identity!
It seems like all the teasers SM Entertainment have been releasing was leading up to this reveal. SM Entertainment officially has a new Corporate Identity! The focus of the new concept is flexibility. The video below illustrates their logo fluidly shifting in and out of different shapes. It demonstrates how the company will take on many different forms. Four new colours will now represent SM Entertainment: SM Pink, SM Blue, SM White and SM Grey. With the new identity, the company aims to break out of their current box. Extending beyond music and news, beyond phone and desktop platforms.
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Say hello to #SMTOWN's brand new look!
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— SMTOWN GLOBAL (@SMTOWNGLOBAL) November 1, 2017
SM Entertainment will also be hosting an exhibition titled ‘SM Makes It.’ Through the exhibition, visitors can better understand the new concept and what it aims to achieve. Check out their new website here.
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Written by Jessica