On July 5th, WINNER dropped the music video to their new title track, ‘I LOVE U’. The song comes off their simultaneously released 4th mini album, ‘HOLIDAY’. This marks the return of the quartet after a 2 year absence primarily from members Seungyoon, Seunghoon, and Jinu‘s military enlistments.
Back together, the group have delivered a summer bop only they can. The whimsical and upbeat nature of the song fits perfectly with the members. From bright raps, a slowed down bridge, and modulation in the final refrain, the track centres on its falsetto chorus. Anchoring the high pitched singing of the title of the track, the instrumental drops beautifully into sugary bliss.
The quirkiness continues in the music video. Members play around in muscle suits playing cupid, fight as knights for a damsel in distress, and finish with partying and dressed up with backup dancers to the song’s vibe; a feast for the eyes for sure.
Check out the music video down below!
WINNER ‘I LOVE U’ MV:
WINNER‘s 4th mini album, ‘HOLIDAY’, featuring the title track, ‘I LOVE U’, is available now.
How do you feel about the boy group’s long wished return? Let us know in the comments below!
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Written by Derek