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Comebacks

You’ll be saying “I Knew It” when you see how good SONAMOO’s new MV is!

You’ll be saying “I Knew It” when you see how good SONAMOO’s new MV is!
Officially Kmusic
November 9, 2017
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TS Entertainment girl group SONAMOO are back with the second installment in their ‘Happy Box Project‘!

SONAMOO released the music video for their latest title song ‘I (Knew It)‘ on November 6. Check it out below!

‘I (Knew It)‘ kicks off with the quick strumming of an acoustic guitar underneath the digitally altered vocal line that forms the hook of the song. These guitar riffs alongside the flamboyant brass line and clapping show SONAMOO following the emerging Latin-inspired trend in KPop, in a similar vein to SF9‘s latest comeback with ‘O Sole Mio‘. SONAMOO‘s interpretation of the trend pairs these Latin elements with electronic details that are more stereotypical of KPop music, resulting in one of the catchiest dance tracks going around.

SONAMOO‘s ‘I (Knew It)‘ MV is a departure from the group’s previously cutesy concepts. Each of the seven members wears a variety of elegant outfits, with silk featuring heavily in the costume design. Combined with the styling of the set, a prominent Gothic vibe underlies the entire video. SONAMOO‘s choreography borrows heavily from the expressive arm movements of traditional flamenco dances. This unique blend of influences and themes means that the music video for ‘I (Knew It)‘ stands out from the crowd!

SONAMOO‘s comeback with ‘I (Knew It)‘ forms the second installment in their three part ‘Happy Box Project‘.

Euijin will not be able to participate in promotions for ‘I (Knew It)‘ due to currently being on new survival show ‘The Unit‘.

Follow Officially KMusic for the latest KPop news!

 

 

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Written by Gillian

Edited by Narelle

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Comebacks
November 9, 2017
Officially Kmusic

"Here at Officially Kmusic, you'll be getting the latest songs, news, updates, etc, from some of the best Korean groups/artists in Korea! It's time to update your playlist with us!" We are driven by our passion for all things kpop and our loyal followers without whom none of this would be possible. We will keep you all up-to-date with all the latest news, competitions, events, etc, and we hope you will watch us rise as a new platform for kpop fans to unite under. Hwaiting!

Related Itemsd.anaeuijinhappy box part 2HAPPY BOX Projecthigh.dI (Knew It)minjaemusic videoNahyunNewsunOfficially KmusicsonamooSumints entertainment

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Officially KMUSIC is an extremely devoted website catered to all of your K-Pop needs! An around the clock team provides fans with the latest things K-Pop including: comebacks, news, trends, and much more. We mix things up here at KMUSIC, by providing fun interactives for fans, like games and quizzes. Just like you, everyone here at Officially KMUSIC are devoted to this wonderful world of entertainment, and add a personal touch to all we do. The many contributors at Officially KMUSIC are passionate about all things K-Pop, and with this we offer fans experience in excellent customer service and satisfaction.

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