BTOB and Tony Moly will be coming together for a very special project. Through BTOB’s 5th album “Move“, the cosmetic brand will be providing GiftiKwons which can be traded for its lip make up product called “Delight Tony Tint“.
The GiftiKwon can be exchanged for the product in over 500 Tony Moly stores all around Korea until BTOB finishes promotions for “You’re So Fly” on November 1st. Also, Tony Moly will be giving out some of its more popular products like BB cream through BTOB’s promotional events such as fan signings.
This project is grand scale that will cost multi-hundred million Korean won (KRW) in monetary value and it’s a rare occasion for a global cosmetic brand to be offering something like this kind of promotion for a male group’s album activities. This entire project reflects how popular BTOB is among Tony Moly’s major targeting group, as well as their increasing popularity internationally.
With this partnership being formed under such special conditions, it proves that Tony Moly fully supports the group’s upcoming activities for their album.
Source: Mwave
Edited by: Karolina Goebel
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