Not even a few hours from now, the 2012 Mnet Asian Music Awards (MAMA) will be airing from the Hong Kong Convention and Exhibition Center in Hong Kong. The event will last a total of 6 hours, which includes the red carpet and main event.
2012 MAMA will be aired in 85 countries across the world including Korea, Hong Kong and Japan, and is expected to reach2.3 billion viewers. 16 countries get to watch the event live, and 69 countries will be able to watch it at a later time.
2012 MAMA will be available for live online streaming via 20 platforms. They include Facebook, YouTube, Yahoo! Japan, Sohu and Global Mnet (or MAMA’s Official Website).
Want to know what will occur during the 2012 MAMA’s? Read below.
2012 MAMA information:
Date: Friday, November 30, 2012
Red Carpet Party: 5pm – 7pm KST
Award Ceremony: 7pm – 11pm KST
Theme: Music, The knot tying different times together
“The past and present meet through the knot of music to create a new future.
Regardless of nationality, language, time zone and generation, music unites us all. Music Makes One!”
Facebook, mama.interest.me, Mnet America, YouTube (Mnet/Mnet America), Sohu, Yahoo! Japan and more…
Red Carpet MCs:
Danny Im (1TYM), Eunice Kiss, Hannah Jun
Angelababy, Bai Bai He, Bolin Chen, Cho Younhee, Choi Jiwoo, Han Chaeyoung, Han Ga-in, Han Yeseul, Jackie Chan, Jung Gyuwoon, Jung Ilwoo, Jung Woosung, Kim Hyojin, Kim Kangwoo, Kim Sungsoo, Koh Joonhee, Park Shinhye, Peng Yuyan, Simon Yam, Song Joongki, Song Seunghoon, Yun Siyun
PSY, Super Junior, Ailee, Davichi, Double K, Dynamic Duo, EXO-M, EXO-K, Geek’s Jung Jaeil, JYP, K.Will, Lee Hi, LOCO, Pia, Seo Inyoung, SHINee, 2PM’s Wooyoung, Block B’s Zico, Brown Eyed Girls’ Ga-in, Bang Yongguk, Big Bang, SISTAR, Hyuna & Hyunseung (Troublemaker), Roy Kim, Epik High, B.O.B, Adam Lambert, Natthew, Joey Yung, Chris Lee (Li Yuchun), Wang Leehom
Nominees: Artists who released albums and digital singles between October 24, 2011 and October 23, 2012
Evaluation of Winners:
Winners are chosen after reviewing 6 categories: online and mobile voting, survey on artist preference, special evaluation from judges, evaluation committee consisting of music critics and relevant experts, sales of music albums, digital chart ranking and etc.
Online Voting: October 23, 2012 6pm KST through November 28, 2012 12am KST at mama.interest.me
Evaluation Committee: 40 members (20 Korean and 20 non-Koreans) consisting of music critics, journalists and other music relevant experts.
Research Institute: Gallup Korea (500 interviewees between the age of 15-34 taken November 1st through 7th)
Digital Chart Ranking: Combined music sales of online music portals in Korea including Mnet, Bugs, Soribada, Cyworld and Olleh Music.
Nomination Categories: 21 categories (3 grand prizes, 18 general)
Grand Prizes: Artist of the Year, Song of the Year, Album of the Year
Artist: New Male/Female
Best Dance Performance – Solo/Male Group/Female Group
Best Band Performance
Best Rap Performance
Best Vocal Performance – Solo/Male Group/Female Group
Special Awards: Best Music Video, Best Collaboration Performance, Best OST
Global: Best Global Male/Female Group
You can watch MAMA live on Mnet’s website. Are you going to watch the awards?
Article by: Mir & Alona
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