As we reported recently, EXO’s comeback is well and truly coming at us! We are now on final countdown…
SM Entertainment are using a new and innovative method to tease fans about the EXO comeback. They are using their social media platforms to engage with fans.
There is a new verified Twitter account for EXO – @weareoneEXO, as well as a new Instagram account with the same name – @weareoneEXO
Once fans are on the Twitter account, they are presented with three different logo options for this comeback. They are asked if they are feeling lucky and are asked to Tweet #EXO, Tweet #KoKoBop or Tweet #TheWarEXO.
The same three images have been uploaded onto the new Instagram account@weareoneEXO.
Twitter and Instagram images from @weareoneEXO are below:
When any of the options are chosen, you are presented with a message reading; ‘#EXO’s exclusive trailer is now one Tweet away!‘ and another link, when the link is selected, you unlock access to the teaser music video for ‘Ko Ko Bop’.
Watch EXO’s MV Teaser for KoKoBop below:
The teaser is brightly coloured and has a distinctly tropical feel. It gives us a glimpse of the EXO members sporting their new comeback looks.
On first listen, the track itself has quite a strong base beat and an almost reggae feel to it. There is a small snippet of vocal on the teaser video but not enough to give us a strong indication of the direction of the track. According to EXO’s website, we can expect the comeback on July 10.
What do you think of the new logo designs for EXO? Did you watch the MV teaser, what do you think of the snippet of the track that you’ve heard so far?
Let us know your thoughts in the comments section below.
Keep up to date with all the details of EXO’s comeback with Officially Kmusic.
Written and edited by Narelle
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