Three top female idols have been chosen to replace Lee Hyori as spokesmodel for soju brand “Chum-Churum“: KARA’s Goo Hara, Sistar’s Hyorin and 4minute’s HyunA.
Lee Hyori has been modelling for the leading soju brand for five years and, while things has been going well, the company decided to pick three new faces to bring about a fresh appeal.
Three of the new spokesmodel were reported to have finished the CF filming for the alcholic drink.
Hyori bid farewell with a tweet on November 12: “I had a beautiful farewell today. Since I experienced a farewell, I will comfort my heart with some soju. Which soju should I drink? Hmm,” which let everyone know that she did indeed ended her contract. She continued, “For several years, there were times when I liked that my face was on a soju bottle and there were times when I didn’t. I hope my smiling face was comforting to all those who were having a hard time. Thank you so much.”
Article by Biopolymath & Alona
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