Since long time endorsement model Lee Hyori has ended her contract with Lotte Liquor’s “Chum-Churum”, the brand brought in three fresh faces, KARA’s Hara, SISTAR’s Hyorin and 4minute’s HyunA as successors to the much coveted title.
A spokesperson from Lotte stated, “As the original sexy icon, Lee Hyori helped create a public friendly image for the brand. HyunA, Hara, and Hyorin will be mixing in their cuteness and freshness into our brand’s sexy image. Although all three are still young, we’re looking forward to how they’ll be using their bubbly charms to create a new image for ‘Chum-Churum’.”
The company has released posters featuring the new spokesmodels for the soju brand on November 20:
The released CF on November 30 depicts Hara, HyunA and Hyorin on a sexy dance battle. Viewers are asked to vote for HyunA, Hara or Hyorin on the official website, Facebook and Youtube at the end of the video. Each of the girl has an individual video; once 500,000 and 1,000,000 views are achieved new videos will be available.
Who is your favourite Chum-Churum spokesmodel?
Article by Biopolymath & Alona
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