JYJ will donate all their profits from their appearance at KBEE (Korea Brand & Entertainment Expo) to UNICEF.
JYJ is the honorary ambassadors for the KBEE2012. The expo was held in Osaka last November. The group participated as the face of the biggest Hallyu expo outside Korea by joining UNICEF’s campaign in Korea and the expo’s opening ceremony in Japan.
Jaejoong said, “We were happy to have been a part of last year’s KBEE, which promoted meaningful communication between Korea and Japan. We are now taking on this opportunity to give back to those in need. Through our donation to UNICEF, I wanted to send a sign of consolation for children who are suffering due to starvation and poverty around the world.”
UNICEF Korea’s Park Dong Eun mentioned, “JYJ participated in the ‘Friend Doll Campaign’ and shared the importance of giving back to those in need with their fans all around the world. But we were very surprised to hear that they didn’t stop there and have now donated all their money from the event to UNICEF,” and “We believe that their thoughtful act will be a warmth that envelops society.”
Article by: Dian
Edited by: Alona
MORE RELATED ARTICLES