The Korean Brand and Entertainment Expo (KBEE) has been set to hit London this November in relation to the UK and South Korean national alliance, creating business opportunities, encouraging partnerships, and promoting exchange between European buyers and Korean Enterprise service industries. They aim to increase positive international perception of Korea by showcasing economic achievements of the country.
Previous exhibitions in Paris, Bangkok and Osaka featured K-pop artists such as JYJ and Secret. This year’s highly anticipated event is the performance of the 2013 Honorary K-pop Ambassadors; one of the hottest Korean girl groups, 2NE1! Other interesting K-Wave events include SM Entertainment’s Holographic Experience and the K-wave Contents Hall, there will also be a number of stands and shops of K-pop products for visitors to purchase merchandise.
Information on how to apply for the limited tickets to 2NE1’s Opening Ceremony Performance is yet to be announced.
There is however so much more to KBEE than just the K-pop! They provide 3 jam-packed days of impressive exhibitions and performances from fashion shows, traditional performances, art demonstrations, product showcases and much more!
Will you be there?
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