Girl group T-ara has recently turned down an offer to endorse an alcohol brand, a highly coveted deal among entertainers.
All members of T-ara are legal adults with the exception of Ahreum and Dani in Korea. After taking the fact that they are celebrities targeted at teenagers, they decided to reject the offer.
Their agency Core Contents Media stated, “We believed that having the girls appear in an alcohol-related commercial is not fitting, for the dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.”
It was further added that the girl group will not be appearing in CF that condone drinking to teenagers in the future.
In related news, the Seoul Metropolitan Government has issued circulars asking the liquor, entertainment and advertising industry players to refrain from employing idols as endorsement models.
Article by Biopolymath & Alona
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