Who wants to wear EXO Baekhyun’s clothes?

Officially Kmusic

May 7, 2018

Well now you can, with the news that the EXO performer will launch Prive by BBH.

Prive by BBH is a collaborative project with Baekhyun and Danyl Geneciran Prive‘s brand director.  Danyl has said that he didn’t just want a famous face to promote the brand, he wanted a true collaborator.  He commented, “I really wanted an artist to be hands on and really committed to being part of the brand.”

In his previous role as fashion editor for L’Officiel, Danyl had worked closely with SM Entertainment and reached out to them with this opportunity.  He had originally thought that Baekhyun‘s bandmate Chanyeol would be the perfect fit for the project, but SM Entertainment came back and suggested Baekhyun.  Their first meeting took place in October 2017 at SM‘s headquarters in Seoul with the singer arriving sporting head to toe Supreme – except for Balenciaga sneakers.  Danyl admitted that was the moment that he saw how perfect the fit would be with Baekhyun.

Commenting on the EXO member’s work ethic, Danyl revealed how the singer would “put painstaking thought into every detail—studying magazines and runway images, even bringing his own sketches to meetings”. Baekhyun has expressed how much he enjoyed being part of the process as the designs incorporate many of his ideas.

Prive by BBH‘s first release will consist of six classic unisex pieces such as t-shirts, hoodies, and sweatshirts, followed by monthly release of between six to ten pieces which will include bomber jackets and long puffers.

Check out some of the picture from Prive by BBH

Prive by BBH will launch on July 1st with a 6-piece capsule collection via the brand’s official website.

What do you think of the news of Baekhyun‘s own clothing label?  Do you like the style of the clothes?  Will you be buying (or trying to) any of the pieces?  Let us know your thoughts in the comments below.

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Written and edited by Narelle

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