On October 7th, boy group GOLDEN CHILD released the MV for their track, ‘Pump It Up’. Coming off the group’s 2nd single album of the same, it marks a return to their brighter concept. Check it out down below!
GOLDEN CHILD ‘PUMP IT UP’ MV:
The track’s lyrics describe the exciting innocent feelings of a person falling in love with someone. The upbeat funky dance tune is perfect for the Spring season. It displays the group’s higher tone smooth vocals and raps with a catchy chorus to pair with.
Watching the MV, we see the boys doing various activities whilst maximising the fun they have with each other thus creating a humourous light-hearted music video. These include: watching movies (leading to throwing of popcorn), working at an office, filming a comedic action blockbuster, running a restaurant (resulting in a mess and laughably tiny portion sizes), and live broadcasting of their radio show. The members’ emotive expressions throughout the video make it all the lot funnier. Its vibrancy also dials up the fun factor for the watching experience.
The vibrant colour scheme also continues into the group’s choreographed scenes. Primarily performed into two sets of yellow and red casual outfits, they bring a youthful energetic performance to pump up anyone further lifting the song’s atmosphere.
This return to their former brighter concept was last viewed in 2018 with their title track ‘Genie‘. Since then the group had gone through a darker transformation; For example with their release before this comeback with their 4th mini album (released in June), ‘Take A Leap’ featuring the title track ‘ONE (Lucid Dream)’, it showcased the group’s more sensual side. The return to a more energetic concept is welcomed by fans and for those who miss these rarer types of concept releases by boy groups.
GOLDEN CHILD‘s 2nd single album, ‘Pump It Up’ which features three tracks including the title track of the same is available now.
How do you feel about the group’s new MV? Let us know in the comments below!
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Written by Derek
Edited by Lindsay