Hosted by Korea’s Yello Digital Marketing (YDM) Global and produced by social media marketing company Gushcloud, Asia’s largest social media awards Influence Asia 2015 gathered over 180 influencers from the region, mainly those from the ASEAN countries specifically Singapore, Malaysia, Thailand, Indonesia and Philippines. The star-studded event took place on 7th of December 2015 at Suntec Convention Centre Hall and presented awards like Top Lifestyle Influencer, Top Beauty Influencer Top Fashion Influencer and many more.
Fans came down as early as 10pm the night before in hopes of catching a glimpse of their favorite celebrities. Attendees and nominees included famous Singaporeans Naomi Neo, Jianhao Tan and Eunice Annabel; Dandee from Bangkok; SonaOne and Joe Flizzow from Malaysia; Redfoo of LMFAO from the US; and from Korea; the cute little baby Yebin; AOMG’s CEO and singer Jay Park; and SNSD’s Tiffany came down as early as 10 p.m. the night before in hopes of catching a glimpse of their favorite celebrities.
During the red carpet event, when the emcee asked Jay Park if he has any messages for his fans on that day, he answered “ What’s up y’all? Jay Park from AOMG! Thanks for coming out. It’s beautiful right here in Singapore!” He then congratulated all the award nominees for their hard work and for being nominated in the awards show.
As for the beautiful SNSD’s Tiffany, her entrance into the red carpet event was accompanied with TaeTiSeo’s popular song ‘Twinkle‘ and fans singing along to the song. The love and support she received from the lovely SONEs were extraordinary indeed.
Famous Canadian YouTube personality Peter Chao and Singaporean actor-rapper Sheikh Haikel were the emcees for the event and they kicked off the event with Chao’s trademark Hong Kong accent and his signature pair of shades. Though they had never met before this event, as confessed by Sheikh Haikel on his Instagram, their onstage chemistry cracked up the audiences throughout the show. Their comedic antics were able to cover up minor errors such as technical difficulties and announcing the wrong performer on stage.
The first performer of the night was Singaporean-based rapper Shigga Shay. He performed his song ‘Lion City Kia‘ together with his fellow Grizzle Grind Crew members Lineath and Charles Enero. The spectacular performance from them had the crowd cheering even after their performance had ended.
Inonesian-born singer Raisa charmed the audience with her soothing voice when she sang her song ‘Jatuh Hati‘. This incredibly popular song has earned over 6 million views on her Youtube channel. The goddess-like singer then continued to entertain the audience with her own song in English song titled ‘Bye Bye‘.
Little Korean baby Yebin then made everyone present at the award show go “Aww!” when she came out with her dad to present the Top Parenting Influencer award. Everyone in the hall remained silent while staring at her adorable face and could not stop themselves from being bewitched by her cute face. The audience cheered when Top Malaysian Parenting influencer Shaine Wong brought her son Jacob up on stage as the two toddlers stood awkwardly yet adorably beside each other.
Gareth Fernandez who is known for his soulful voice, and is also from Singapore, made the crowd groove with his cover of Mark Ronson and Bruno Mars’ ‘Uptown Funk‘ and his own song ‘Physical‘. Everyone couldn’t stop bobbing their heads along with the songs.
Despite the technical difficulties, Dandee from Bangkok proved himself to be an outstanding performer. He started his performance with his song ‘Lay It Down‘ and continued to make his fans to get up from their seats particularly those from Thailand who were excited to see him perform.
When it was time for Jay Park to make his appearance as the award presenter for Top Fashion Influencer award, fans could not stop screaming his name and they screamed even louder when he said, “It’s always good to be back in Singapore!” He also managed to reply a fan with “Thank you very much and I love you too!” when the fan screamed “I love you Jay!” That definitely made the fan’s evening!
He then commented on Top Malaysian Fashion Influencer Wak Doyok for his ‘super fresh’ style and before leaving the stage, he said hoped to see his fans for his performance at YDM Global private event. Indeed, he deserved to be the award presenter for the Top Fashion Influencer award because he was in true fashion-icon style.
As they always save the best for the last, even before SNSD’s Tiffany made her appearance on stage to present the Influencer of the Year award with the CEO of YDM, Mr David Lee, the fans gave out the most ear-piercing screams ever and it seemed the organizers were prepared to the point where the emcee’s script included “Let them (the fans) scream” and “Continue screaming.”
Thailand’s Influencer of the Year, Bie The Ska, got everyone jealous when he initiated a hug with the beautiful lady and she reciprocated the gesture despite being shocked. He even forgot about the award for a few seconds after hugging Tiffany.
Malaysia’s Influencer of the Year Jinnyboy TV proved to be a huge fan of the Girls’ Generation member when they came prepared on stage with phone in selfie mode to take a selfie with her. They started their gratitude speech with “My life is complete!” and even confessed that they were nervous standing in front of Tiffany. When they wanted to take a selfie with the crowd, Tiffany generously offered to help them and they even proceeded to take a photo with the crowd and her.
One by one the fellow award winners of the the Influencer of the Year wanted to take selfies with SNSD’s Tiffany. Even Peter Chao and Sheikh Haikel took a selfie with her and Mr David Lee.
To end the evening, Redfoo of LMFAO made a surprise closing performance with his crew. He performed the famous LMFAO’s song ‘Party Rock Anthem‘, ‘Where The Sun Goes‘ and ‘New Thang‘.
Article Writer: Syafiqah Fadil
Photographer: Nurun Nabilah
Edited by: LeighDarling