On September 1st, LOVELYZ released the MV for their new title track, ‘Obliviate’. This track comes off the group’s 7th mini album, ‘Unforgettable’. Check out the MV down below!
LOVELYZ ‘OBLIVIATE’ MV:
The song’s lyrics depict a person who held on to their love, even when everything goes to ruins; hence wanting to forget and obliviate the existence of their memories. The track itself whilst keeping a few bright synths and effects that are found in the group’s other tracks, is a change sound wise for the group. It fits with a more with a sexier and dark mystical sound, especially during the breakdown in the post-chorus. This is evident with the choreography taking a sultrier turn overall with charismatic expressions.
Moving on to the MV, we first see the members walking up the stairs of a grand building with an angel statute grandly placed in front of it. The members all have their individual sets such as one with an empty white bed, a room filled with paintings, and one filled with the white marble heads of statues. All members are stuck in their own rooms, trying to find a way out. Each room had their unique way of exiting and once everyone escaped, they gather together in a room. Standing, an owl drops them a note as we see them burn clothing and roses. The MV ends with the group standing in front of a now angel and building alight.
This comeback was long-awaited as the group had not released new music since May 2019, with their 6th mini album, ‘Once Upon A Time’. It featured the signature innocent elegant concept the group is known for with the title track, ‘Beautiful Days’. The group went on to participate on Mnet‘s girl group competition show, Queendom, where they showed off their abilities to perform darker girl crush concepts. Hence, one year after the show ended, the group have now successfully transitioned with this comeback.
LOVELYZ‘s 7th mini album, ‘Unforgettable’, with the title track, ‘Obliviate’ is available now!
What did you think of the Girl group’s new MV and transformed image?
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Written by Derek
Edited by Lindsay