After releasing individual member teasers and of course a short teaser for the music video itself, KARA has released the full video for their latest title track “Cupid“. The reaction from fans has been quite interesting and is as mixed as my own personal reaction.
Before I get into the details if you haven’t already check out the MV for “Cupid” check it out for yourself here:
For me personally, KARA has always been hit and miss. I almost always like some part of their concept but it’s not always necessarily enough for me to fully get into the group. “Mamma Mia” probably came the closest and “Cupid” has just missed the mark.
Partly playing into this growing like for the girls could be that both concepts were throwbacks to the style of music I grew up listening to. “Mamma Mia” definitely drew on some 90’s flavour and with “Cupid” they took a step back one more decade to sample the 80’s.
“Mamma Mia” almost had it all for me and I felt like the girls were finally ready to take back their own after every thing that has happened. Unfortunately “Cupid” wasn’t only a step back in time for inspiration but also a step back for the girls in my opinion.
First thing, someone needs to take the makeup artist outside and take away her brushes. As one of my fellow editors said “They look plastic“. I can definitely feel and see the 80’s inspiration in it but it wasn’t executed properly. They look like dolls, all we are missing is the strings that are moving them around.
As for the wardrobe that was a much better thought out use of the throwback concept. Just enough fringe and sparkle that you could feel the 80’s but not so much I needed to wash my eyes with bleach. I didn’t even mind the cowboy hat outfit, well let me rephrase, I didn’t mind the black and white cowboy outfit. The matching pink hat and shirt on all the girls was just a little overboard.
I don’t have much to say about the set for the music video. It’s typical KARA, a gorgeous set, with different staging areas for each girl and one main area where the girls showcase some of the choreography. Not that different from “Mamma Mia” or “Damaged Lady” if we really get down to it.
I’ve listen to the song about 5 times now while I write this article and unfortunately where I was going around humming “Mamma Mia” I really think that once I stop playing the song I’m going to forget about it. The most memorable part to me is at about the 2:35 mark when Young Ji cuts in with this soft breathless voice to deliver her part. I almost wish she had more parts like it in the song.
Source: KARA Official YouTube