LOONA dance through their midnight festival in new ‘Why Not?’ MV!

Derek Fong

October 21, 2020

On October 19th, girl group LOONA dropped the MV for their new title track, ‘Why Not?’. Coming from their 3rd mini album, ’12:00′, this marks the group’s return in eight months. Check out the music video down below!

LOONA ‘WHY NOT?’ MV:

Lyrically, the song talks about pushing towards being your individual self. To break free of constraints and be yourself whoever that might be. The electro-pop track opens with a deep bass before lightening up to an interesting restrained refrain with altered vocal effects.

Examining the MV, the girls are either separate or in units for the majority of the video. Opening with a car spinning out causing smoke to burn out of its engine, there are a variety of locations the group utilise as they prepare for their festival. These include for example an open green wheat field with white round objects circling around, the same field near the roadside as a comet crashes nearby and the inside of a ransacked supermarket.

As the clock strikes midnight, the group gather on another planet with Earth in the faraway distance . Holding hands they dance around a bonfire on the foreign rocky ground. The group then throw coloured powders towards each other creating a vibrant mess while we see a quick summary of the earlier locations of the MV. What is intriguing here is the footage is played in reverse, thus leading fans to wonder about the group’s ongoing story and universe. With member Hyunjin standing alone in the open area, a blue butterfly flies across her as she looks down to see she’s missing one shoe on her feet, concluding the music video.

This mini album contains eight tracks with a mixture of pop, R&B, retro and ballads within. The B-side, ‘Voice’ also has an English version of the track renamed ‘Star’ in dedication to the BlockBerry Creative group’s global fans.

Member Haseul unfortunately could not participate in this album, nor the promotions for the title track. This is due to ongoing health concerns, hence this comeback returns the group as eleven members. We hope she will in time recover to come back for future promotions.

LOONA‘s 3rd mini album ’12:00′ featuring the title track ‘Why Not?’ is available now.

How do you feel about the girl group’s comeback MV? Let us know in the comments below!

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Written by Derek

Edited by Lindsay

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