The brand power rankings among female rappers for the month of August have been announced!
The Korean Business Research Institute evaluated data from July 20th to August 21st and examined female rappers on their brand reputations. The brand reputation index is based on consumer interest, as well as positive and negative reviews, media exposure, and traffic communications.
Jessi secured first place with a total score of over 1.1 million. Veteran hip-hop artist, Yoon Mi Rae, placed second with a score of 950,680. And Yuk Ji Dam placed third with a score of 812,160.
The full list of female rappers is of the following: Jessi, Yoon Mi Rae, Yuk Ji Dam, Tymee, Janey, Kisum, Coolkid, Kassy, Yuna Kim, Miryo, Grace, Jeon So Yeon, Nada, Heize, Ha Joo Yeon, Giant Pink, KittyB, Ash-B, Gilme, Cheetah, SLEEQ, Lexy, Rimi, and Choi Sam.
The head of the Korean Business Research Institute disclosed, “As female rappers increase their media exposure, their brand powers also rises. Nonetheless, if you look at the ratio examination of the data, a lot of exposure can also be negative. Yoon Mi Rae and Tymee have the most positive media exposure.”
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Edited by: Tiffany Tse
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