On the 7th of March 2017, Brave Girls released their 4th mini album, ‘Rollin’ featuring the identically named title track. The sexy choreography that came along became well-known to those in the know and stood out against a period where cuter or more innocent girl group concepts were more popular. The accompanying music video was rated 19+ due to its provocative nature in the considered more conservative country. However, the crowdfunded campaign for the group’s comeback did little to impress in terms of sales, selling just over 1,000 copies with the album debuting and peaking at #30 on the Gaon Album Chart.
Fast forward to today though and the tropical song is rising back up on the charts due to a viral YouTube video by YouTuber ‘Viditor’. Uploading a compilation of the live stages the group performed for the track, including a performance in the army barracks, and funny comments on the stage, the video has so far garnered over 4 million views within the week. A second compilation video uploaded by the user has similarly trended reaching over 1 million views within 2 days of release.
These videos have caused the 2017 track to reach #1 on the Bugs and Genie music charts in Korea. The Melon chart, which is the most popular music streaming service, measures its chart positions through the number of unique listeners any given track receives over the previous 24 hours, hence minimizing the effect of fandom streaming and is the most indicative indicator for a song’s success. It has currently reached #46 as of March 2nd, 7:30am KST however shows no signs of stopping, steadily increasing in rank by the hour.
Many people have cited that the group is experiencing what happened with fellow girl-group EXID back in 2014 when member Hani’s solo fancam of a performance of their track, ‘Up & Down’, started trending months after the song’s initial release and lackluster charting performance. The fancam not only brought the group back to promoting the song on music shows, with the track taking out the top spot on the Gaon Digital Chart, but also led to the group’s continued fame with tracks such as ‘Ah Yeah’ and ‘Hot Pink’.
With Brave Girls’ ‘Rollin’ still on the rise, we can hope to see another lesser known girl group to be pushed into the public eye and gain popularity.
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