On September 24th, girl group ITZY released the music video to their latest comeback, ‘LOCO’. The song acts as the lead single off their simultaneously dropped 1st full album, ‘Crazy In Love’. Featuring 16 tracks, the album includes 10 brand new tracks including an English version of the title track. There are also clean instrumentals of the JYP Entertainment act’s previous comeback titles since debut.
Lyrically, ‘LOCO’ describes the feelings in a relationship going crazy as people get infatuated in love. The instrumental returns the quintet to their signature teen crush sound. Featuring a mix of genres, the song comprises elements from hip hop, moombahton and trap amongst others, thus creating an explosive blend unique to the group. Attitude driven vocals are front and centre particularly in the chorus before an instrumental beat drop allows for them to showcase their dance abilities.
Check out the music video down below!
ITZY ‘LOCO’ MV:
Watching the music video, we begin in a living room with someone concentrating on gaming with their console. In the bag next to them, the mobile phone rings from someone called ‘Loco’. This reveals the girls in a neon pink set with matching loud outfits. The set lights up showing their first dance formations where members bend their backs to create an immersive visual. As the MV moves on, the individual members own their brightly coloured sets. From shopping a ton of clothes to laying around an massively upscaled cat play set (referencing ‘kitty’ in the lyrics); the members end up behind the scenes on a stage.
Setting up, they turn the volume to display the climax of the track, performing the choreography on a pink lit stage. The focus on the routine shows an updated crown motif made with their hands for the chorus. Their high energy performance leads to the end of the video.
ITZY‘s 1st full album, ‘Crazy In Love’, featuring the title track, ‘LOCO’, is available now!
How do you feel about the girl group’s latest comeback and 1st full album since debut? Let us know in the comments below!
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Written by Derek