Officially Kmusic

June 23, 2017

BLACKPINK are in your area once again!

The official music video for BLACKPINK‘s new song ‘As If It’s Your Last‘ was released on June 22, and is full of the group’s usual power and charm. YG Entertainment has been teasing BLACKPINK‘s return for just over a week, culminating in individual teasers and the reveal of the song’s title in the last few days.

The clip for ‘As If It’s Your Last‘ features the bold colours and unique choreography BLINKs have come to expect from the group, and the song gives each member the time to show off their distinctive vocal styles. Coming straight after an intense synth build up, the slightly more relaxed chorus initially throws the listener off, but it gives the song some very funky variation between sections. The contrast between the energetic verses and the 80s dance style chorus works well, and gives the track an unmistakably BLACKPINK vibe. Check it out for yourself below!

‘As If It’s Your Last‘ is split pretty evenly between members Jisoo, Rosé, Jennie and Lisa. The music video also features a number of references to BLACKPINK‘s past releases. These include choreography which sees Rosé on the floor beneath the other members, as well as a throwback to the famous line ‘BLACKPINK in your area!’, both of which can also be seen in the group’s ‘BOOMBAYAH‘ music video.

‘As If It’s Your Last‘ is BLACKPINK‘s first comeback since their November 2016 album ‘Square Two‘, which featured singles ‘Stay‘ and ‘Playing With Fire‘. Given the group’s highly successful past promotions, ‘As If It’s Your Last‘ looks set to be another smash hit! What do you think of the song?

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Edited by: Tracey

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